March 2, 2022

9 Best Beauty Products To White Label That Are Worth Selling

Introducing a beauty product as soon as you want can be a hassle, especially if you have just launched your beauty brand or planning to. But, white labeling products have made it simple, effortless, and affordable.  

Nowadays, white labeling personal care products are the new normal as it reduces the cost and helps the brand launch their products right away. Moreover, a study found that the demand for white label products has risen by 75% since lockdowns commenced.  

But, to make the most of it, you shall be well-versed in the products that are worth white labeling. This article will help you to know which beauty products are ideal to sell.

1. Eyeliner – liquid

With a pencil eyeliner, consumers cannot get a sharper and dramatic look. To solve this issue, contract manufacturers came up with the idea of liquid eyeliner.  

Liquid eyeliners enable consumers to create a range of eye-opening effects. It includes precise and thin lines to thick and dramatic looks. The major aspect that entices white label beauty brands to offer this to market is that this product glides on with ease, won't smudge, and dries quickly.  

All these features open opportunities for every newbie beauty brand, especially white-label brands.  

2. Mascara – volumizing  

Volumizing mascara is used to make the lashes appear thicker. It helps to make the user's lashes appear attractive.

Volumizing mascara is among beauty products that consumers love to use. The reason behind its popularity is that it contains:

  • Castor oil – for thicker and stronger lashes
  • Natural wax blend – offers a buildable formula
  • Hemispherical Powders – for natural shine and glossiness

So, if you are entering or haven’t looked into this product as a white label beauty brand, then you may be missing a major business opportunity.

3. Moisturizing lipstick

Individuals who have dry lips feel uncomfortable with normal lipstick. To solve this issue, beauty products manufacturers offer moisturizing lipstick. They give a shiny look to the lips.

It is the beauty product that already many brands are looking towards. Following are the ingredients that are used in moisturizing lipstick includes:

  • Red Peony – for hydration and protection
  • Pomegranate Flower - for softening and Smoothening
  • Shea Butter - for nourishment and comfort

With availability in different shades, it is something worth selling for a newbie beauty brand.  

4. Acne Treatments

Acne is a glaring issue for beauty-conscious consumers, especially adults. Acne products are used to reduce inflammation and oil in skin cells.  

Thus, it offers a huge opportunity for white label businesses. Acne products also clear acne spots under makeup. Apart from Hyaluronic acid, the following are the ingredients that make it desirable for end-users:

  • Succinic acid- for blemish size reduction and an excess oil absorption
  • Sulfur Powder- for long-term clearer-looking skin
  • Salicylic acid – for gently exfoliating skin and reduction of dead-skin cell buildup  

So, all these ingredient-led benefits make acne treatments products worth selling

5. Mouth rinse

People are more conscious as to how they smell while talking as it leaves an impact. Thus products catering to oral care are getting in trend quite quickly. The major product under oral hygiene is mouthwash.  

Mouthwash is used to eradicate bad breath, suppress bacteria in the mouth, and refresh the mouth with a pleasant taste. This is one of those beauty products' areas where not many companies are focusing. So, it can be a massive opportunity for any white label brand to offer mouth rinsing products.  

6. Oral gel

An oral gel is used to treat fungal infections of the mouth, gullet, and throat. It is making its mark as a beauty product. Following are the ingredients with upsides that make it worthy of selling for a white label brand:

  • Benzocaine to relieve oral pain
  • Menthol to soothe gums
  • Help in protecting sores from irritation

7. Face serums

For people with dry skin, hydration is the main issue. Face serums are designed to hydrate, protect, and nourish human skin.  

Offering face serums is a must these days if you have to survive in the beauty industry. The major aspect of face serums is that people generally know about their ingredients. So, you have to include those ingredients if you have to protect and increase your client base:

  • Hyaluronic Acid  
  • Retinol  
  • Vitamin C
  • Vitamin E
  • Peptides  
  • Jojoba oil

There are some more ingredients that make serums desirable. However, those mentioned above are popular and benefits-rich ones.  

8. Lotions  

For face hydration, lotions are a must. They keep the skin soft, healthy, and supple.  

Lotions remain in demand throughout the year. So, introduce or expand your beauty product line through lotions by having the following ingredients:

  • Emollients such as apricot kernel oil, sweet almond oil, olive oil, etc.
  • Occlusives such as shea butter, lanolin, cocoa butter, and beeswax
  • Thickeners such as xanthan gum or cetyl alcohol

9. Fragrances

Fragrances are used to enhance personal experience. Most of the consumer base of the beauty industry wants to appear attractive and fragrances contribute to it.  

As per the study, the market size, measured by revenue, of the Perfume & Fragrance Manufacturing industry is $3bn in 2021. You can get fragrances and market them as a reflection of your customers’ journey.  

Final Words

The beauty industry is expanding day by day, and beauty products play a huge role in the expansion. So, if you are a white label company and want to make your name a reliable beauty brand, then the products mentioned above brand runners are the way to go.  

Doesn't matter if you are a newbie or have an established business; brand runners can help you make those mentioned above and other white label beauty products as well.

We're here to help new and growing brands.

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