What are the most appealing aspects for consumers when they buy skincare products? Its sustainability. Whether practicing recycling or shifting to renewable energy, there are endless angles for creativity to showcase your brand as sustainable while still claiming its premium quality.
So, how can a private label skincare brand make its packaging standout yet sustainable? Here are seven sustainable packaging trends to watch out for.
Quite self-explanatory. Private label skincare companies have lunged on to this fundamental principle of eco-sustainability. Also, a lot of product packaging is made through recycled products. They also use recyclable materials such as cardboard, paper, and recyclable bioplastic with proper labels and clear calls to action on every printable surface.
It is necessary to notice that cardboard and paper still need to be fetched from timber. Moreover, the rise in the demand for paper-based packaging also skyrockets the demand for timber.
This is yet another straightforward and pretty simple trend to understand. The more lightweight packaging, the more it can be transported at a time. Thus, the carbon footprint for the transportation of packaged goods gets minimized for private label skincare brands.
More and more skincare brands are taking a deeper dive into how their products are packaged. Private label companies are going for a more minimalist approach to packaging. They are reducing layers and avoiding ties and unnecessary layered boxes. Eradicating ‘unnecessary’ packaging like plastic-wrapped fruit is also gaining popularity.
We have already started to see a revolution in how product packaging is designed to remove dead weight. In 2021 and beyond, sustainable packaging will continue to be opted for in getting the most out of the least.
We will No longer be facing reams of bubble wrap once we'll open a box. We will get rid of using a humongous cardboard box to pack a small item. Extraneous plastic will also be curtailed, and skincare packaging will continue to be streamlined.
With a forecasted 5.25 trillion pieces of plastic present in our oceans as of now. There is no doubt plastic is a problem, and thus the number is increasing day by day. As a result, brands and packaging experts are swiftly turning their attention to stuff that can replace plastic.
So, eco-friendly product packaging will be in trend more and more while protecting the skincare products of private label brands.
Ever since packaging, there have been products (plastics) that don't get decomposed. This is a massive issue if private label packaging ends up in a place where I should not be - like a plastic package on a beach.
Biodegradable or compostable packaging is a new trend for sustainable packaging. This type of packaging allows for a second life for product packaging in gardens.
Inks are effective and widespread for printing - especially on the packaging. It is the last stage of your packaging design. In the past, however, they haven't been kind to the Earth. Petroleum-based inks contain different volatile organic compounds (VOCs) that aren’t useful for the environment.
Now, packaging specialists and forward-thinking skincare companies use soy-based and vegetable inks, which offer some key benefits. They:
These inks offer a straightforward way to enhance any private label skincare brand’s eco-credentials.
Innovation in sustainable packaging for skincare brands has developed over the past few years. Today, it’s evident that design ownership and creativity aren't forfeited for sustainable product development. This type of packaging can easily represent a premium brand like any other.
Brands are and will likely continue creating visual narratives and displaying how serious they are regarding the development of top-quality products. However, they are also functioning in line with corporate social responsibility (CSR). CSR is a big attraction for today's customers who have to work with skincare brands that care about the environment and their products.
The packaging trends mentioned above are mutually exclusive. A private label skincare brand can connect sustainability with artistic flair, or use biodegradable materials for its product packaging.
Also, it's worth noting that the discussed trends reflect massive shifts in consumers' behavior toward products, something we can call 'modern consumerism.' Skincare brands must focus on their packaging options if they wish to connect with their target audience.